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Mexicanos gastan cada vez menos en celulares, confirman consultoras

Mexicanos gastan cada vez menos en celulares, confirman consultoras

, 21 de febrero de 2017

Enrique Acosta Rodríguez.

Xalapa, Ver., 21 de febrero de 2017.- De acuerdo con un estudio reciente de la empresa de consultoría The Competitive Intelligence Unit, (The CIU) el gasto promedio que hacen los mexicanos en aparatos de telefonía celular pasó de los 2 mil 889 pesos a 2 mil 816 pesos como consecuencia de la debilidad del peso ante el dólar.

Los nuevos datos recabados por The CIU indican que en México hay cerca de 90.1 millones de dispositivos activos al cierre del 2016, pero el presupuesto destinado para la compra de nuevos dispositivos se ha reducido en un 12.8 por ciento.

Es decir, la gama baja es el segmento del mercado que domina en el país, con dispositivos con un precio máximo de 2 mil 500 pesos, aumentando su presencia del 56.2 por ciento en el cuarto trimestre del 2015 al 63.7 por ciento en el último trimestre del 2016.

En contra parte, la situación económica llevó a la gama alta de los teléfonos celulares (de más de 5 mil 500 pesos) a una cuota de mercado de tan sólo 7.2 por ciento, en el mismo lapso de tiempo.

De acuerdo con analistas de mercado, el sector empresarial de las telecomunicaciones tendrá que acoplarse a estas condiciones, siendo ahora el turno de las compañías telefónicas para dar mayores beneficios a los usuarios de sus servicios por el menor costo posible para atraerlos a los dispositivos de mayores precios.

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